A Nissan Dealership in Upstate New York was looking to grow incrementally and to generate new costumers in both unit sales and repairs orders.
We outlined a digital strategy to increase conquest sales by 30 to 60 units in a 45 day period of time to a targeted audience that have not bought a vehicle in the past five years nor had service in the past two years with the dealership.
We set out using a combination of Clickstream Data and Programmatic Data to identify "in-the-market" car buyers within the area and we're able to identify them by name, address, phone, and email. We eliminated existing clients from our data set to get a pure conquest marketing list.
We drove traffic primarily using email marketing and display ads to create awareness and capture motivated buyers for web retargeting and showroom visits.
All traffic to their website was verified & confirmed by Google Analytics. Plus every conquest unit sale and service was tracked & matched by an authoritative DMS sales match on a per person basis.
Results: Within 45 days the dealership sold 63 additional vehicles and also gained 112 conquest service clients. We also drove 3,140 visitors to their website of which 95% were first-time visitors. Overall the dealership achieved a 1,329% ROI.